Geoffrey Riddell started his career with Price Waterhouse in 1978 and four years later moved to AIG, where he held various roles, including country manager for Hong Kong, Belgium and France. While in Hong Kong, he set up the first foreign general insurance company in China.
He joined Zurich in 2000 as managing director of Zurich Commercial in the UK, becoming managing director of the UK Corporate and Government businesses.
In 2004, Geoffrey took over as CEO of Global Corporate, becoming a member of the Group Executive Committee the same year. In 2010, he assumed the newly created role of Regional Chairman of Asia-Pacific & Middle East.